By engaging with the media academics can enjoy benefits to their research
Begg, I.
(2016).
By engaging with the media academics can enjoy benefits to their research.
(2016).
By engaging with the media academics can enjoy benefits to their research.
Amidst near-constant research and publication pressures, academics can sometimes shy away from public engagement activities. However, those who do so may be overlooking the potential benefits of such outreach. Iain Begg explains how media work in particular can help infuse research with relevance, offer a fresh perspective and reach new audiences.