The British Social Attitudes survey: how public opinion drives policy in the UK

British Social Attitudes, conducted by the National Centre for Social Research (NatCen), is the UK’s most established and authoritative survey of political and social attitudes. Leigh Marshall explains how the process of disseminating the survey findings has been modernized in recent years, how NatCen ensures the survey is interacting with the policymaking process, and how it’s possible to maximize its press and media coverage.