Structural models of competition: a marketing strategy perspective

Chintagunta, Pradeep K.; Kadiyali, Vrinda; and Vilcassim, Naufel J.

(2004) Structural models of competition: a marketing strategy perspective. In: Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449

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Item Type	Chapter
Departments	Management
Date Deposited	07 Feb 2017 13:53
URI	https://researchonline.lse.ac.uk/id/eprint/69147

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Chintagunta, Pradeep K.
Kadiyali, Vrinda
Vilcassim, Naufel J.

HF Commerce

http://www.msi.org/books/assessing-marketing-strategy-performance/ (Publisher)

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