Structural models of competition: a marketing strategy perspective
Chintagunta, P. K., Kadiyali, V. & Vilcassim, N. J.
(2004).
Structural models of competition: a marketing strategy perspective.
In
Moorman, C. & Lehmann, D. R.
(Eds.),
Assessing Marketing Strategy Performance
.
Marketing Science Institute.
(2004).
Structural models of competition: a marketing strategy perspective.
In
Moorman, C. & Lehmann, D. R.
(Eds.),
Assessing Marketing Strategy Performance
.
Marketing Science Institute.