How Trump’s campaign used the new data-industrial complex to win the election
Albright, J.
(2016).
How Trump’s campaign used the new data-industrial complex to win the election.
This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC 3.0 |
| Departments | LSE |
| Date Deposited | 27 Jan 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/69110 |