How Trump’s campaign used the new data-industrial complex to win the election

Albright, Jonathan (2016) How Trump’s campaign used the new data-industrial complex to win the election [Online resource]
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This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.
Item Type Online resource
Departments LSE
Date Deposited 27 Jan 2017 12:22
URI https://researchonline.lse.ac.uk/id/eprint/69110

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