Structural modeling and policy simulation
Bronnenberg, B. J., Rossi, P. E. & Vilcassim, N. J.
(2005).
Structural modeling and policy simulation.
Journal of Marketing Research,
42(1), 22-26.
https://doi.org/10.1509/jmkr.42.1.22.56887
| Item Type | Article |
|---|---|
| Copyright holders | © 2005 American Marketing Association |
| Departments | LSE > Academic Departments > Management |
| DOI | 10.1509/jmkr.42.1.22.56887 |
| Date Deposited | 26 Jan 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/68973 |
Explore Further
- https://www.scopus.com/pages/publications/14844295544 (Scopus publication)
- https://www.ama.org/publications/JournalOfMarketin... (Official URL)
ORCID: https://orcid.org/0000-0003-0192-8014