Countercyclical pricing: a consumer heterogeneity explanation

Guler, Ali Umut; Misra, Kanishka; and Vilcassim, Naufel

(2014) Countercyclical pricing: a consumer heterogeneity explanation Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765

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We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.

Item Type	Article
Copyright holders	© 2013 Elsevier B.V.
Keywords	Seasonality; Countercyclical pricing; Retail; Consumer heterogeneity
Departments	Management
DOI	10.1016/j.econlet.2013.12.025
Date Deposited	24 Jan 2017 12:48
URI	https://researchonline.lse.ac.uk/id/eprint/68970

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https://www.lse.ac.uk/management/people/academic-staff/nvilcassim (Author)
http://www.sciencedirect.com/science/journal/01651... (Official URL)

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