Why campaigns that stigmatize smokers can make them want to quit even less
Evans-Lacko, S.
(2016).
Why campaigns that stigmatize smokers can make them want to quit even less.
(2016).
Why campaigns that stigmatize smokers can make them want to quit even less.
Recent years have seen the rise of anti-smoking campaigns. While these campaigns are often successful at getting people to quit, Sara Evans-Lacko writes that their negativity can lead to the opposite of their intended effect. She argues that the stigma that such approaches bring can lower smokers’ self-esteem, making it harder for them to quit, or make them angry and want to smoke more.