‘Russian Spring’ or ‘Spring betrayal’? The media as a mirror of Putin’s evolving strategy in Ukraine

We develop a novel Russian-language electronic content analysis dictionary and method to analyse Russian state media’s framing of the Euromaidan protests. We find that around the time of Crimea’s annexation, the Kremlin-controlled media projected media narratives of protests as chaos and disorder along with legalistic jargon about the status of ethnic Russians and federalisation, only to abandon this strategy by the end of April 2014. The shift in media narratives corresponding to the outbreak of Donbas violence gives credence to arguments about Putin’s tactical and interests-driven foreign policy, while nuancing those that highlight the role of norms and values