Book review: social media in an English village by Daniel Miller

One of nine country case studies due to be published as part of the UCL Press ‘Why We Post’ series, Social Media in an English Village offers the findings of an 18-month ethnographic study of the use of social media platforms by residents of an English village. Renowned anthropologist Daniel Miller argues that his subjects utilise a ‘Goldilocks Strategy’ to calibrate their interactions to ensure that they are ‘just right’, indicative of a particularly ‘English’ engagement with social media. While Nikki Soo would have welcomed greater elaboration of Miller’s concept of ‘Englishness’, she recommends this as a thought-provoking and relatable read that will appeal to media scholars and the curious layperson alike.