Framing same-sex marriage in terms of equality may help encourage more African-Americans to support it

Same-sex marriage has enjoyed increasing support in recent years in the US. And yet, many African Americans remain less supportive compared to other groups. One way to persuade a group to support an issue is to change the way in which the issue is framed. Laurie Rhodebeck looks at whether more African Americans can be persuaded to support same-sex marriage if it is reframed as an equal rights issue. Combining tracking of news coverage of same-sex marriage with a survey experiment, she finds that changing how same-sex marriage is framed may be able to persuade people to support it.