How taking a bit longer to do your shopping might save you money
Pinna, F. & Seiler, S.
(2016).
How taking a bit longer to do your shopping might save you money.
To what extent can shoppers convert the time they spend looking for particular products into monetary savings? Using electronic tags to study the behavior of 12,000 consumers in a large supermarket in Northern California, Fabio Pinna and Stephan Seiler find that consumers can save up to $11 per shopping trip just by searching longer for products.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Authors |
| Departments | LSE |
| Date Deposited | 25 Jul 2016 |
| URI | https://researchonline.lse.ac.uk/id/eprint/67230 |