How playing on conspiracy theories can be key to electoral success

Why are some conspiracy theories more popular than others? Joseph E. Uscinski writes that conspiracy theories which go past partisan rivalry and target a political or economic system, or even a whole class of people, are usually much more attractive to a larger number of people than theories which concern a single event or person. He argues that Donald Trump has taken advantage of this bias towards more general conspiracy theories, and has employed them extensively during the current election campaign to gain voters’ favor.