A matter of integrity: can improved curation efforts prevent the next data sharing disaster?

Wider openness and access to data may be a necessary first step for scientific and social innovation, but as the controversial release of OK Cupid data highlights, open data efforts must also consider the quality and reproducibility of this data. What would it take for data curation to routinely consider quality and reproducibility as standard practice? Limor Peer suggests some future directions to ensure data quality, consistency, and integrity