Web analytics 101: how to use statistics to drive online engagement to your institutional page or research project

If you are looking to drive traffic to your institutional or project websites or blogs then it is important to consider how visitors are arriving and any potential trends that this behaviour may reveal. Robin Coleman shares tips from his experiences on maximising visits to the Institute of Development Studies website. He recommends a more sustained look at how your website looks and performs on mobile devices and offers tips on how to improve your website exposure, ranking and ultimately its impact.