Today I Learned (TIL): using Reddit as a tool for public engagement, profile raising and scholarly dissemination

Reddit is a social news website that has become a major driver of traffic to blog posts, videos, images and news articles. Alastair McCloskey from the University of Sheffield shares his experience using Reddit to engage wider audiences with research. Reddit offers a significant platform for social scientists to disseminate work and engage. Despite only occasionally submitting content to the site, the Faculty website received nearly ten times the amount of traffic from Reddit compared to its referrals from Twitter.