Communicating impact: the role of news and media — reflections on reaching non-academic audiences

The following reflections are from speakers at today’s one-day workshop, Communicating impact: the role of news and media hosted by The London School of Economics and Political Science (LSE) and the Institute for Fiscal Studies (IFS). The workshop is part of the ESRC’s capacity-building programme for the Impact Acceleration Account (IAA) community and focuses on ways in which the research community can communicate research findings and expert analysis most effectively, and to connect with non-academic audiences to maximise opportunities for impact. For more on the event, see here.