0 is the magic number: why small numbers matter just as much as large ones when we talk about altmetrics

The problem many detractors have with altmetrics is that it is heavily focused on numbers that may or may not be meaningful. Andy Tattersall sees this as a legitimate concern but argues researchers should consider further what can be gained from these scores, or indeed, the lack of one. In a world increasingly governed by impact and the dissemination of your research, the straight flat zero indicates an opportunity and a possible need to communicate your work.