Book Review: be creative: making a living in the new culture industries by Angela McRobbie

In Be Creative: Making a Living in the New Culture Industries, Angela McRobbie addresses how the encouragement to foster one’s ‘creativity’ as a set of capacities or skills necessary for professional success is entwined with the rise in freelance, temporary and low-paid labour. Drawing upon McRobbie’s extensive contributions to the field of cultural and creative industries, this book underscores the contemporary link between creative work and precarity, but also offers hope for future change, writes Paz Concha.