The long read: how the polls and the media delivered Cameron’s unexpected victory by Ron Johnston

Johnston, R. (2016). The long read: how the polls and the media delivered Cameron’s unexpected victory by Ron Johnston.
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As reports into why Labour lost the 2015 British general election and why the opinion polls got the result so wrong emerge, two recently published books present very different academic analyses of the run-up to that contest and its outcome. Ron Johnston reviews their relative merits.

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