Why people (don't) buy: the GO and STOP signals
Chakravarti, A.
& Thomas, M.
(2015).
Why people (don't) buy: the GO and STOP signals.
Palgrave Macmillan.
https://doi.org/10.1057/9781137466693
& Thomas, M.
(2015).
Why people (don't) buy: the GO and STOP signals.
Palgrave Macmillan.
https://doi.org/10.1057/9781137466693
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.