Why people (don't) buy:the GO and STOP signals

; and Thomas, Manoj (2015) Why people (don't) buy:the GO and STOP signals. Palgrave Macmillan, Basingstoke, UK. ISBN 9781137466679

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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Item Type	Book
Departments	Management
DOI	10.1057/9781137466693
Date Deposited	23 Oct 2015 11:14
URI	https://researchonline.lse.ac.uk/id/eprint/64131

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http://www.palgrave.com/ (Publisher)
http://www.lse.ac.uk/management/people/academic-staff/achakravarti (Author)
10.1057/9781137466693 (DOI)

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