How can we use media to get people more engaged in politics?

This was my submission to the Political and Constitutional Reform Select Committee inquiry into ‘Voter Engagement’. My paper was focused, of course, on the role of media. I am trying to convince politicians that they need to emulate the way that journalism has fostered engagement with the public, but go further, for example not just using twitter to promote their own propaganda. In the end, people will care about democracy when politics gives them a real voice and a genuine influence on how the authorities deliver real choices that have impact on their lives and communities. Media can help facilitate that, but it’s ultimately down to the people in power.