Hollywood studios appear to plan sequels before they produce the original movie
Van der Stede, W. A.
(2015).
Hollywood studios appear to plan sequels before they produce the original movie.
“Growth options” to produce a sequel enable studios to dedicate a larger budget to the original film, writes Wim Van der Stede.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2015 LSE Business Review |
| Departments | LSE > Academic Departments > Accounting |
| Date Deposited | 25 Sep 2015 |
| URI | https://researchonline.lse.ac.uk/id/eprint/63736 |
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ORCID: https://orcid.org/0000-0003-3005-2410