How can businesses measure social media influence to createvalue?

Polonski, Vyacheslav (2015) How can businesses measure social media influence to createvalue? [Online resource]
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Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav Polonski.
Item Type Online resource
Departments LSE
Date Deposited 25 Sep 2015 08:41
URI https://researchonline.lse.ac.uk/id/eprint/63731

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