How can businesses measure social media influence to createvalue?

Polonski, V. (2015). How can businesses measure social media influence to createvalue?
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Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav Polonski.
Item Type Online resource
Copyright holders © 2015 LSE Business Review
Departments LSE
Date Deposited 25 Sep 2015
URI https://researchonline.lse.ac.uk/id/eprint/63731

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