The Conservatives’ failure to prioritise gender equality could cost them dear at the general election

Annesley, C. & Gains, F. (2014). The Conservatives’ failure to prioritise gender equality could cost them dear at the general election.
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One of the features of British politics since the last General Election has been the widening of the gender gap in terms of voting intentions, with women more likely to back Labour. Here, the Conservatives have a blind spot, according to Claire Annesley and Francesca Gains, with their failure to support gender equality in a number of ways holding the potential to cost them dear electorally.

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