How the upper and middle classes embraced a culture of household debt and aggressive financial risk taking

The last three decades have seen a growing role for financial markets and institutions in the economy, with households included in this trend. But how have households changed their attitudes and behaviors in relation to financial markets? In new research which looks at survey data on consumer finance, Adam Goldstein and Neil Fligstein find evidence of a new household ‘finance culture’. While financial firms sought out customers of all incomes, the upper and middle classes have embraced household borrowing and have become much more likely to take financial risks.