Knowing about and acting in relation to distant suffering: mind the gap!

Orgad, S.ORCID logo, Vella, C., Seu, B., Flanagan, F., Bray, I., Daynes, L., Paddy, B. & Morrison, J. (2012). Knowing about and acting in relation to distant suffering: mind the gap! POLIS, London School of Economics and Political Science.
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A report aimed at NGOs and journalists working within the marketing and media coverage of disasters, human rights and development. “If people only knew, then they would act!” The image of a suffering child or the story of a starving mother supposedly should make us care and want to alleviate that suffering and make a change. People know, but they do not necessarily act.

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