Knowing about and acting in relation to distant suffering: mind the gap!

Orgad, ShaniORCID logo; Vella, Corinne; Seu, Bruna; Flanagan, Frances; Bray, Ian; Daynes, Leigh; Paddy, Brendan; and Morrison, Joe (2012) Knowing about and acting in relation to distant suffering: mind the gap! Technical Report. POLIS, London School of Economics and Political Science, London, UK.
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A report aimed at NGOs and journalists working within the marketing and media coverage of disasters, human rights and development. “If people only knew, then they would act!” The image of a suffering child or the story of a starving mother supposedly should make us care and want to alleviate that suffering and make a change. People know, but they do not necessarily act.


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