The BBC: the challenge to appeal to all audiences

Thomson, Caroline (2008) The BBC: the challenge to appeal to all audiences In: POLIS Media Leadership Dialogues, 2008-11-04, London,United Kingdom,GBR. (Submitted)
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The BBC's second most senior manager, Caroline Thompson gave the full story of the Russell Brand/Jonathan Ross scandal at Polis. Read her speech here. She denounced the phone call prank but said it must not stop the BBC taking risks and attempting to reach all audiences.


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