Media exposure, familiarity and trust: a note on the fieldwork in Zambia

This contribution reflects upon the author’s earlier exposure to public media and its positive implication on her own fieldwork, encouraging other researchers to consider the potential benefits of being known in the (non-academic) ‘field’. Against the common perception of researchers being ‘quiet observers’ in the field, media exposure brought about familiarity and trust that seemed extremely valuable to the research in Zambia, writes Alice Evans.