U.S. domestic airline tickets are 12 percent cheaper on average when bought online

One of the Internet’s major influences on our daily lives is in the way that we buy, making shopping much more convenient and bringing greater choice to consumers. But how has online shopping influenced how much we pay? Using data from nearly 1/3 of U.S. domestic airline ticket transactions Anirban Sengupta and Steven N. Wiggins find that buying an airline ticket online is about 12 percent cheaper than buying the same ticket offline.