Ballot design can have a huge impact on voter participation, especially in nonpartisan elections

Bonneau, C. W. & Loepp, E. (2013). Ballot design can have a huge impact on voter participation, especially in nonpartisan elections.
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The ballot is one of the most fundamental implements of democracy – but can ballot design influence the outcome of an election? Chris W. Bonneau and Eric Loepp find that ballots that give voters the ability to vote for all candidates with the same party label (the straight-ticket voting option) in multiple elections may have major consequences for electoral participation, especially in ‘down-ticket’ races. They argue that while straight ticket voting may enhance participation in these races if they are partisan, non-partisan ‘down ticket’ races are much more likely to see reduced voter participation.

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