Book review: the beauty trade: youth, gender and fashion globalization by Angela B.V. McCracken

Through the lens of beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade aims to analyze whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela McCracken asks who benefits and who loses from beauty globalization and what this means for gender norms among young people. Sneha Krishnan finds that this book is extremely comprehensive and engages with some of the most exciting debates ongoing in the fields of gender, development, and cultural studies. Both as a resource for researchers, and for undergraduate and graduate students seeking to understand the importance of consumption to the larger political economies of globalisation, this book is commendable.