Book review: introduction to social research: quantitative and qualitative approaches, third edition, by Keith F Punch

In Introduction to Social Research, Keith F. Punch wants to ‘demystify’ and ‘simplify’ the research process, in an attempt to show that quality research can always be achieved. With its straightforward language, an intuitive structure, and well-defined learning objectives, this book does just that, finds Sophie Lecheler. This third edition features a number of interesting updates, such as chapters on research ethics and conducting research online.