Measuring and quantifying lifestyles and their impact on public choices: the case of professional football in Munich

Lifestyle data are rarely used in multivariate economic and social studies because the data describe the probability of having a categorical attribute. We propose a novel conversion of lifestyle data into metric scale values. Examining the 2001 referendum on the Allianz-Arena in Munich, our analysis demonstrates that refined indicators of value and strata orientation outperform the typical oriented indicators of economic wealth, in terms of capturing the spatial distribution of support and opposition to the project.