‘Does it scale?’ is the question that explains which political campaign technologies take-off

Pack, Mark (2013) ‘Does it scale?’ is the question that explains which political campaign technologies take-off [Online resource]
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Politicians need to reach out to a large number of voters, but there are significant practical barriers to achieving this objective. In the latest post of our Democracy Online series Dr Mark Pack suggests that new technology offers new opportunities for engagement, but some forms do not necessarily address the time shortage inherent in any election campaign.
Item Type Online resource
Copyright holders © 2013 Democratic Audit UK
Departments LSE
Date Deposited 23 Jan 2014 11:48
URI https://researchonline.lse.ac.uk/id/eprint/55418

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