Book review: understanding media economics

With the rapidly evolving digital media landscape, this new revised edition of Understanding Media Economics seeks to focus on the issues that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, and strategies of risk-spreading, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. This second edition is a welcome overhaul that gets to the heart of the issues and challenges in today’s media industry, writes Sally Broughton Micova. Understanding Media Economics. Second Edition. Gillian Doyle. SAGE. April 2013.