Motivation and social representations

As the 21st Century opened, the discipline of psychology seemed to be separating into two radically distinct domains. Qualitative and Cultural Psychology focused on the discursive means for the management of meaning in a world of norms, while Neuropsychology and Neuroscience focused on the investigation of brain processes. These two domains can be reconciled in a hybrid science that brings them together into a synthesis more powerful than anything psychologists have achieved before. For the first time, there is the possibility of a general psychology in which the biological and the cultural aspects of human life coalesce into a unitas multiplex, unity in diversity.