The allure of big data
Kallinikos, J.
(2013).
The allure of big data.
Mercury Magazine,
2(3), 40-43.
(2013).
The allure of big data.
Mercury Magazine,
2(3), 40-43.
A vivid public interest has recently arisen over the issue of ‘big data’ and its social and economic implications. Statesmen and politicians, economists, businessmen, management consultants, activists, scientists, even artists declare the timely nature and relevance of the phenomenon. Jannis Kallinikos critically examines the merits of the two words.