Face to face contact is still the most effective way to persuade people to participate in elections

Nudge theories have never been more popular, and have even found their way into the heart of Government. Joe Simpson of the Leadership Centre asks whether ‘nudge’ based thinking could play roll in increasing electoral participation, and demonstrates what we can learn from recent political campaigns in America. The evidence shows that despite a number of new techniques gaining in popularity, face to face contact is still the best way to get people to the polling booth.