Why couldn't I be nudged to dislike a Big Mac?

Bovens, L. (2013). Why couldn't I be nudged to dislike a Big Mac? Journal of Medical Ethics, 39(8), 495-496. https://doi.org/10.1136/medethics-2012-101110
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The central distinction in Yashar Saghai’s thought-provoking article is between nudges and (behavioural) prods. What distinguishes a prod from a nudge is that a prod is ‘substantially controlling’ (SC-ing) whereas a nudge is ‘substantially noncontrolling’ (SNC-ing). This has moral relevance in so far that a nudge but not a prod preserves freedom of choice.

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