Titles are the hardest thing: How can we make them more effective?
Hartley, J.
(2012).
Titles are the hardest thing: How can we make them more effective?
James Hartley argues that new large-scale research on titles doesn’t tell us much more than we already know. Effective titles attract and inform readers, and do this in a variety of different ways.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2012 The Author |
| Departments | LSE |
| Date Deposited | 27 Aug 2013 |
| URI | https://researchonline.lse.ac.uk/id/eprint/51997 |