Titles are the hardest thing: How can we make them more effective?

Hartley, James (2012) Titles are the hardest thing: How can we make them more effective? [Online resource]
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James Hartley argues that new large-scale research on titles doesn’t tell us much more than we already know. Effective titles attract and inform readers, and do this in a variety of different ways.
Item Type Online resource
Departments LSE
Date Deposited 27 Aug 2013 08:48
URI https://researchonline.lse.ac.uk/id/eprint/51997

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