Five minutes with Mark Blyth: “Turn it into things people can understand, let go of the academese, and people will engage”

Mark Blyth became the accidental star of the political blogosphere last year when he appeared in a video promoting the key message behind his upcoming book ‘Austerity: The History of a Dangerous Idea’. Here he explains why being unreadable helps economists get their message across, how fan and hate mail have become part of his professional life and how his latest project illustrates that there is a market for academic ideas.