We may be closer to ‘Peak Elsevier’, but investors and the stock market need to be spooked by bad publicity before the company’s practices change

As the academic boycott of Elsevier grew, the company’s stock prices fell, but is this really an indication of the future collapse of the publisher? Cameron Neylon considers the need for a large-scale scare of investors in order to force the publisher to change its way of working and wonders how close academics are to ‘Peak Elsevier’.