Five minutes with Bora Zivkovic: “The blog is a way for me to promote young and new voices, that’s why they call me The Blogfather!”

One of the best known science writers and bloggers in the online world, Bora Zivkovic is the chief editor and community manager of the Scientific American blogs network. Here he discusses his duty to encourage and promote new scientists, and the role of science communication in the 21st century.