How organization’s leader influences organizational culture: the case of ING Aetna Life Insurance Company

The main purpose of this research is to find out how organization’s founders or leaders influence organizational culture. This research demonstrates that an organization’s founder or leader can influence organizational culture by “primary embedding mechanisms” and “secondary articulation and reinforcement mechanisms” suggested by Schein (1992). Besides, in order to put it in practice, this research also tries to figure out how Mr. Shen-Chang Pan, the founder of Taiwan ING Aetna Life Insurance Company, influences the Aetna’s organizational culture by these mechanisms.