Book review: thinking, fast and slow

Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is seen by many as one of the world’s most important thinkers. His ideas have had a profound impact on many fields – including business, medicine, and politics – and in Thinking, Fast and Slow he takes readers on a tour of the mind, explaining the two systems that drive the way we think and make choices. Joel Suss feels that the book should be made required reading for anyone who still holds fast to the notion that people make decisions rationally.