Revenue management

How is it possible that on the same flight passengers seated in the same row purchased their tickets at different prices? Has airline pricing gone out of control, or is it quite unfair? Grounded in qualitative methods of inquiry, this thesis intends to answer these questions by dealing with a technology of pricing—namely revenue management—, examining its origins, history, and uses. This research is an opportunity for discussions on market mediation, that is to say on the actors, tools, and know-how involved in organizing, structuring, and coordinating the market, to allow buyers and sellers to exchange.