The power of Euromyths shows that there needs to be a more substantial effort to change the debate on the EU

From bans on oddly shaped bananas, to children blowing up balloons, so-called ‘Euromyths’ have become a pervasive part of the UK media’s reporting of EU policies. Simon Usherwood takes an in-depth look at the place of Euromyths in the public debate on the EU, finding that they are much harder to stop than to start. While it is important to debunk these myths, what is really needed is a substantive effort to generate a more mature and thoughtful debate on European integration.