There was more to George Galloway’s triumph in the Bradford West by-election than celebrity politics

The shock victory of George Galloway in last year’s Bradford West by-election provoked much media speculation as to its causes. Some pointed to Galloway’s alleged celebrated status, others suggested the campaign’s success was due to its innovative use of social media. Lewis Baston explains how there is an element of truth in both explanations but that there is much more we can learn from these events than either explanation would suggest.