It's not necessarily best to be first

Reutskaja, E. & Fasolo, B.

(2013). It's not necessarily best to be first. Harvard Business Review, 91(1 - 2), p. 3.

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People are less likely to choose the highest-rated option in a quality ranking if it appears first on the list

Item Type	Article
Copyright holders	© 2013 Harvard Business School Publishing.
Departments	LSE > Academic Departments > Management
Date Deposited	10 Jan 2013
URI	https://researchonline.lse.ac.uk/id/eprint/47921

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