It's not necessarily best to be first

(2013) It's not necessarily best to be first. Harvard Business Review, 91 (1 - 2). p. 3. ISSN 0017-8012

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People are less likely to choose the highest-rated option in a quality ranking if it appears first on the list

Item Type	Article
Departments	Management
Date Deposited	10 Jan 2013 12:38
URI	https://researchonline.lse.ac.uk/id/eprint/47921

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