Digital innovation on mobile platforms: a business model analysis

Elaluf-Calderwood, Silvia; Sorensen, CarstenORCID logo; and Eaton, Ben (2011) Digital innovation on mobile platforms: a business model analysis. In: DE2011: Digital Engagement 2011, 2011-11-15 - 2011-11-17, Newcastle,United Kingdom,GBR. (Submitted)
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This paper discusses how the very rapid innovation in mobile platforms within a digital infrastructure challenges the traditional analysis of the revenue business model used by mobile telecom operators. The authors discuss how these mobile platforms have a more dynamic approach to digital innovation, hence they are able to shift business model strategies at a faster pace than telecom operators, reflecting on a diversified value chain for the delivery of digital services. Hence, in this paper the authors propose an understanding of how control is balanced in such an environment, as an analytical tool for understanding the innovation challenges. The results hold interesting implications for the future of the telecom industry as well as being critical to current digital innovation models.

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